​Project LiveWire Will Appear in the New Marvel Movie 'Avengers: Age of Ultron'

Harley-Davidson® and Marvel Studios have both confirmed that Project Livewire, Harley-Davidson's® first electric motorcycle, will be featured in the upcoming film "Avengers: Age of Ultron." The motorcycle was introduced to fans earlier this year at the annual Comic Con in San Diego and will be the ride of choice for Natasha Romanoff, aka Black Widow, particularly during one of the film's more thrilling scenes.

From the Screen to the Streets

Project Livewire's appearance in the film is just one facet of the strong partnership between Marvel Studios and Harley-Davidson®. In fact, several Harley-Davidson® motorcycles have been featured in Marvel movies and shows, including the including the Harley-Davidson® Street 750, which made its Hollywood debut in Marvel’s "Captain America: The Winter Soldier" earlier this year.

Fans don't just have to admire this innovative electric motorcycle from the theater, however. Harley-Davidson® is taking Project Livewire to the street for customer feedback as well. Project Livewire is not available for purchase by the public; it is an exploration into the future of electric motorcycles guided by Harley-Davidson® fans.

Innovation for the Future of Motorcycles

According to Matt Levatich, President and Chief Operating Officer of Harley-Davidson®, the forward-thinking design behind Project Livewire is inspired by American ingenuity and adaptability.

"Like America, Harley-Davidson® has reinvented itself many times in our history with customers leading us every step of the way," Levatich explains. "Project LiveWire is another exciting, customer-led moment in our history.”

Customers are invited to shape the future of electric motorcycles by taking this innovative bike out for a test ride and telling us their thoughts.

Make History with Adamec Harley-Davidson®

Harley-Davidson® customers and fans can test ride Project Livewire either in person or through a simulation experience called Jumpstart. Join Adamec Harley-Davidson® Thursday, December 18 through Saturday, December 20, 2014, to be part of a pivotal moment in the history of Harley-Davidson®. We will be introducing Project Livewire at the Baymeadows dealership in Jacksonville, Florida. There are a limited number of test rides each day, so be sure to register for a chance to ride as early as possible to ensure your spot.